Three intense days, those just spent with Anthony Jacquin and his Team.
Games and impromptu hypnosis started the very first evening, as we were having dinner in Corso Como. Halfway between English and Italian, with some makeshift interpreters, who would then unfailingly become the subjects of the hypnotic demonstration.

It was an enjoyable evening, the prelude to the next two days filled with fun, innovative hypnotic techniques, performances, magic and mentalism that we have shared with 100 other people.

At the rate of one person every five minutes, somewhere in the hall somebody would plummet to the floor, hand over all their belongings or change their identity. Others remained stuck somewhere, others forgot their own names or home address for hours. All this was done by Anthony and his colleagues with lightness and a profound respect for everyone: a shared game between the hypnotist and the subjects who agreed to be part of this parallel reality.

Stage hypnosis, when done cleverly, teaches you just how much the perception of reality is “plastic” and easily modifiable. It shows you how quickly a person’s convictions can be changed and how the things we consider impossible are just a well-structured belief we constantly repeat to ourselves.

The next step will see hundreds of old and new hypnotists wandering the streets of Milan with Anthony, hypnotizing whoever will have the “misfortune” to get tangled in the Street Hypnosis’ net.

June seems so far away, but there are more than 70 people enrolled for the incredible next course: Street Hypnosis! After bringing chaos to London and Las Vegas, now it’s time for Milan!

Last Sunday was a great day.
It was the day my new book, written with Daniele Bogiatto, the web guru, came out.
What’s it about?

Just imagine:

-two people meet for the first time, for five minutes;

-the second time by chance in London and they decide to write a book together which will combine hypnosis and web marketing;

-one of them leaves for the USA and they start writing the book long-distance, like a cognitive dialogue between their respective skills;

-the dialogue becomes passionate and less technical;

-they decide to print it just the way it is, showing everything that has passed through the only means of communication chosen;

-the other one gets back from the USA after just over two months since the writing started and …

-the book’s already out!

It’s something really magical, I guess… as we were writing, it’s as though something deep changed in me and Daniele too… and the conversational process is still going on… we’ve created a free supplement from our first Skype conversation when Daniele got back from the USA.
Marketing has been using conversational hypnosis for decades already, but in the last few years people are turning to what is known as conversational marketing: generating hypnotic conversations within which you can offer products and services. The use of a powerful instrument must follow ethics each step of the way, and a lot of what we discuss has to do with this.
I think you’ll find it very interesting. Good reading!

The title of the book is:
Web Monster & Conversational Marketing by Daniele Bogiatto and Charlie Fantechi.