Have you ever watched an object falling?

I don’t mean a star or a building, I mean a small objects falling right next to you.

Think about your natural reaction. What do you do?

Do you try to catch it or do you watch it falling?

Sometimes I am spellbound by the fall, watching the object moving through emptiness to meet the ground in its own way. I watch life asking me to play, to stretch my hand and perceive the movement.

Look around. There are dozens of things happening, asking you to participate.

Which ones make you stretch out your hand?

Which ones make your body move?

And which ones – regardless of your muscles reacting or not – have the power to move your heart and awaken your intention?

I see the constant movements of sleepy souls, going towards their primary needs or moving as far as possible from their deep-seated fears.

I see wonderful moments, that no technology could ever capture, passing by unnoticed.

I see life spreading its checkered tablecloth out on an endless meadow, for the pleasure of associating pleasure with pleasure. I sit down, cross-legged, and breathe in the air which caresses everything, waiting for something which is happening right now.

Last Sunday was a great day.
It was the day my new book, written with Daniele Bogiatto, the web guru, came out.
What’s it about?

Just imagine:

-two people meet for the first time, for five minutes;

-the second time by chance in London and they decide to write a book together which will combine hypnosis and web marketing;

-one of them leaves for the USA and they start writing the book long-distance, like a cognitive dialogue between their respective skills;

-the dialogue becomes passionate and less technical;

-they decide to print it just the way it is, showing everything that has passed through the only means of communication chosen;

-the other one gets back from the USA after just over two months since the writing started and …

-the book’s already out!

It’s something really magical, I guess… as we were writing, it’s as though something deep changed in me and Daniele too… and the conversational process is still going on… we’ve created a free supplement from our first Skype conversation when Daniele got back from the USA.
Marketing has been using conversational hypnosis for decades already, but in the last few years people are turning to what is known as conversational marketing: generating hypnotic conversations within which you can offer products and services. The use of a powerful instrument must follow ethics each step of the way, and a lot of what we discuss has to do with this.
I think you’ll find it very interesting. Good reading!

The title of the book is:
Web Monster & Conversational Marketing by Daniele Bogiatto and Charlie Fantechi.